Should Founder Have A Separate Social Media Strategy Than The One For Startup?

Blog, Digital Marketing, Featured, Startups

None of us consider a separate social media strategy for founder, important. While the truth is, individuals run this world. Personal branding is the reason behind each of our buying decision. And, you’re already late on that. When you’ll jump into fund raising activities for your startup, the first question you’ll probably encounter will be […]

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Can Social Media Really Help You Crack A Startup Journalist on Your Own?

Blog, Digital Marketing, Featured, Startups

Cracking a journalist’s attention on your story isn’t a rocket science, but common sense. The secret is in not promoting but helping them succeed, and using social media to reach directly, instead of hiring traditional PR agencies that journo’s don’t trust any more. There is a common notion that to get media attention you need […]

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5 Biggest Entrepreneurial misleads, ever. (Republish)

Blog, Featured, Startups

(This is a republished version of my original article written for Entrepreneur India magazine.) Chase passion, not money. Have you ever heard this from any VC or Angel Investor saying so for himself? No. But surely he wants to invest in entrepreneurs who chase ONLY passion, so he can make money. Wake up Sam. Without […]

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A Gym Trainer, Who Was Far More Useful For My Startup Than a VC.

Blog, Featured, Startups

Joining the gym was one of the best decision of my life, ever. Specially it came to my life as stress buster. My continuous attendance at gym gave me chances to speak to my trainer more frequently, and it appeared that apart from weight trainer, he was also a highly influential motivator as well. Few […]

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